5 Ways Capito Digital’s Consulting Solution turned Metro Brand from Classic to a Bold, Digital-Forward Brand.

Let’s be real—the homeware aisle has never looked this good. If you’ve strolled through your favourite department store lately and spotted cookware that looks straight out of a Pinterest mood board, odds are it’s from Metro.

But here’s the thing: even the most iconic kitchenware brand needs a digital BFF to stay hot in a saturated market. That’s where Capito Digital came in.

In this blog, we’re spilling the tea on how we helped Metro go from homeware staple to a total digital it-girl using our Consulting Solutions, Project Management Solutions, and Outsourcing services. If you’re a brand in Australia looking to scale and serve main character energy—take notes.

Meet The Client: Metro

If your mom, your tita, or even your favourite influencer has ever posted a home-cooked masterpiece, chances are Metro Cookware was part of the scene. Metro isn’t just a brand—it’s a whole mood in Filipino kitchens.

From sleek cookware to dreamy bakeware, stylish dinnerware, and functional homeware, Metro has been the go-to for home and living essentials. But here’s the catch—while their products were levelling up kitchens everywhere, their digital game needed a lil’ spice.

Enter Capito Digital’s Consulting Solutions and Project Management Solutions.

Metro knew it was time to evolve. To go from a trusted classic to a bold, digital-forward brand. And honestly? That’s our jam.

Who’s Capito Digital?

We’re the strategy BFF your brand didn’t know it desperately needed. At Capito Digital, we slay at Consulting Solution, Project Management Solutions, and Outsourcing Services—tailored for brands that are so done being stuck in the old ways.

From brand revamps to eCommerce wizardry, we turn ‘meh’ into major. Metro came to us with the right ingredients. We brought the flame.

How Capito Digital Supported Metro

Here’s the tea—Metro had the goods. They just needed the glow-up. So we came in, apron off, digital brains on:

• Brand Repositioning:

  We helped Metro redefine its identity for the next-gen homemakers and trendsetters. Modern, sleek, and emotionally resonant? Check.

• eCommerce Strategy:

  We redesigned an online shopping experience that actually makes people want to click “Add to Cart.”

• Digital Outsourcing:

  Our team handled the behind-the-scenes hustle, from graphic design to social media management. No burnouts, all results.

• Project Management Tools:

  We implemented streamlined systems that kept the product launches, campaigns, and collabs on track and stress-free.

• Consulting Solution:

  We gave Metro the inside scoop on digital trends, customer behaviour, and growth opportunities. Think of us as the Siri of brand evolution.

The Results? Serve. Every. Time.

• A polished eCommerce site that reflects Metro’s elevated brand identity.
• Consistent growth in online traffic and engagement.
• A redefined social media voice that speaks to the millennial titas and the Gen Z home chefs alike.
• Efficient operations behind the scenes—no chaos, just clean execution.

So, Why Does It Matter?

Because your brand is only as strong as the strategy behind it.

Metro had the products that make a house a home. Capito Digital brought the Consulting, Project Management, and Outsourcing Solutions to make sure that message hit loud, proud, and polished. Together we transformed a legacy name into a main character in digital space.

Ready for Your Own Brand Glow-Up?

You’ve got the vision, the vibe, and maybe even the products. Now it’s time to get the results. What are you waiting for? Now is the best time to partner with Capito Digital, and let’s turn your brand story into a full-blown digital success. 

Click here to schedule a strategy session now or visit our website at capito.com.au