eCommerce Outsourcing Services: How Ideal Vision Launched the First Optical App in the Philippines

Ideal Vision 

Outsourcing Solutions | eCommerce and Retail Technology Outsourcing | Optical Retail 

Client Profile

Ideal Vision is one of the largest optical retail chains in the Philippines, serving customers through an extensive network of stores and a broad portfolio of eyewear and optical brands. Operating in a highly competitive retail environment, the business needed stronger digital capabilities to support evolving customer expectations and growing demand for more accessible shopping experiences. 

As digital commerce accelerated, the company recognized the need for scalable technology resources and dedicated digital expertise to support expansion initiatives. 

The Growing Demand for Digital Retail Capabilities

Building digital capabilities internally can slow growth, especially when businesses need to move quickly while maintaining operational efficiency. 

Key challenges included the following: 

  • Increasing demand for stronger digital retail capabilities
  • Need for dedicated resources to support eCommerce growth initiatives
  • Complexity in managing retail technology development alongside core operations
  • Growing customer expectations for seamless digital experiences

The opportunity was to create a scalable digital ecosystem supported by specialized talent and dedicated teams without increasing operational complexity. 

Accelerating eCommerce Growth Through Outsourced Expertise

Capito provided fully outsourced support across eCommerce and retail technology functions, giving Ideal Vision access to specialized expertise while allowing internal teams to stay focused on core business priorities. 

Our engagement included: 

  • Dedicated eCommerce development support
  • Retail technology outsourcing solutions
  • Technology resource augmentation and team support
  • Digital platform development and maintenance
  • Cross-functional collaboration across business and technology teams
  • Long-term delivery support for digital initiatives

Through outsourced digital teams and structured delivery processes, Capito enabled faster execution while creating flexibility for future growth initiatives. 

Results and Business Impact 

The outsourcing engagement helped accelerate digital innovation while creating stronger foundations for long-term scalability. 

Key Outcomes 

✓ Expanded digital capabilities through dedicated outsourced teams
✓ Accelerated retail technology delivery and platform improvements
✓ Strengthened eCommerce operations and digital customer experiences
✓ Improved scalability without increasing internal resource pressure
✓ Supported the launch of one of the first optical mobile applications in the Philippines with one of the largest selections of optical brands available digitally 

Achievement Highlight

First Optical App in the Philippines with the Largest Range of Brands
Focused on outsourced eCommerce teams, retail technology development, and digital scalability 

Capito became an extension of the business by providing specialized teams and technology support that enabled faster execution, stronger digital capabilities, and sustained growth. 

Digital Marketing Outsourcing: How Mirage Achieved 100% Year-on-Year Growth

Mirage 

Outsourcing Solutions | eCommerce and Digital Marketing Outsourcing | Homewares Retail 

Client Profile 

Mirage is a homewares brand offering a wide range of products designed for modern homes and everyday living. Operating in a competitive retail environment where customer preferences and buying behaviors continue to evolve, the business saw the need to strengthen its digital capabilities to support sustainable growth. 

As online shopping became increasingly important, the brand required scalable support across both eCommerce and digital marketing to expand reach, improve customer engagement, and create stronger sales opportunities. 

The Challenge 

Retail growth requires more than launching digital channels. It requires dedicated resources, continuous optimization, and the ability to execute consistently across multiple functions. 

Key challenges included the following: 

  • Limited internal resources to support growing digital demands
  • Need for stronger eCommerce capabilities and ongoing optimization
  • Increasing competition across online retail channels
  • Requirement for consistent digital marketing execution to drive customer acquisition

The business needed specialized support that could move quickly, adapt to changing priorities, and scale alongside growth targets. 

Capito’s Outsourcing Engagement 

Capito provided fully outsourced support across eCommerce operations and digital marketing functions, acting as an extension of the business to accelerate growth initiatives. 

Our engagement included: 

  • Dedicated eCommerce support and optimization
  • Outsourced digital marketing resources
  • Campaign management and execution support
  • Website and digital platform management
  • Cross-functional team support across marketing and technology
  • Performance monitoring and continuous optimization

Through embedded teams and structured delivery processes, Capito helped create a more agile digital operation capable of supporting rapid growth. 

Results and Business Impact

The outsourcing engagement enabled Mirage to expand its digital capabilities while maintaining focus on core business operations. 

Key Outcomes 

✓ Strengthened digital capabilities through dedicated outsourced teams
✓ Improved eCommerce performance and customer engagement
✓ Increased consistency in digital marketing execution
✓ Expanded online reach and customer acquisition opportunities
✓ Delivered sustained year-on-year business growth through scalable digital operations 

Achievement Highlight

100 Percent Year-on-Year Growth
Focused on outsourced eCommerce support, digital marketing execution, and scalable retail growth 

Capito provided the specialized teams and operational support needed to create a stronger digital foundation, helping transform growth ambitions into measurable business outcomes.