MAPFRE Insurance Philippines 

Project Management | Social Media Management | Insurance Industry 

Client Profile 

MAPFRE Insurance Philippines was one of the leading insurance providers in the country, serving individuals and businesses through a wide portfolio of insurance products and services. Operating in a highly competitive and trust-driven industry, maintaining visibility and customer engagement across digital channels became increasingly important as consumer attention shifted online. 

The brand recognized the need to strengthen its digital presence and create more meaningful customer interactions through social media while ensuring consistent execution across campaigns and content delivery.

The Challenge of Building Engagement in the Insurance Industry

The insurance industry presents unique marketing challenges. Customer trust, brand recall, and engagement require long-term consistency and strong execution across channels. 

Key challenges included the following: 

• Increasing competition for customer attention across social platforms
• Need for more structured social media execution and campaign delivery
• Maintaining consistent brand presence across multiple channels
• Building stronger audience engagement within a highly regulated industry

The opportunity was to transform social media from a supporting channel into a stronger driver of brand visibility and customer connection. 

Improving Audience Engagement Through Structured Execution

Capito provided end-to-end project management support for social media initiatives focused on Facebook and Instagram content execution and advertising management. 

Our engagement included: 

• Social media project planning and coordination
• Facebook and Instagram content management
• Campaign scheduling and delivery oversight
• Paid social advertising coordination
• Stakeholder management and reporting
• Cross-functional execution support for content and campaigns

By introducing structured workflows, campaign coordination, and performance-focused execution, Capito helped ensure that social initiatives moved faster while maintaining consistency across channels. 

Results and Business Impact 

The engagement strengthened brand visibility and improved digital engagement through more consistent execution and stronger campaign management. 

Key Outcomes 

✓ Improved consistency and frequency of social media delivery
✓ Increased audience engagement across Facebook and Instagram
✓ Strengthened campaign execution through structured project management
✓ Improved coordination between creative, marketing, and execution teams
✓ Supported the growth of the brand into becoming one of the most followed insurance brands in the Philippines 

Achievement Highlight

Most Followed Insurance Brand in the Philippines
Focused on social media project management, campaign execution, and digital audience growth 

Capito transformed social media operations into a more structured and scalable function, helping create stronger customer engagement and sustained digital growth.