Let’s talk digital branding—the real MVP of business glow-up.

If you’re still thinking branding is just a logo, you’ve got some catching up to do. It’s the energy, the story, the vibe. And for Mirage International Corporation, it was time to level up. So guess who they called? Yep, your fave team at Capito Digital.

Client Background—Meet Mirage

Mirage International Corporation isn’t just your average distributor. These guys have been in the game for decades—serving up premium cookware, bakeware, dinnerware, and homeware to Filipino households like it’s a Michelin-starred experience.

Started in 2002 with Metro Cookware as the flagship brand, Mirage quickly rose to icon status. With over 300 department store concessions and partnerships with 200+ dealers, they’ve got household name energy. But like any brand that wants to stay relevant in the TikTok era, Mirage needed a little digital zhuzh.

Capito Digital Background—Who We Are

Capito Digital is your all-in creative + strategic ride-or-die for scaling businesses through our three core pillar

Consulting Services

Project Management Solutions

Outsourcing Solutions

We’re like that friend who’s really good at everything—strategy, web, socials, design—you name it. But we don’t just make things pretty. We build systems that slay and scale.

How We Supported Mirage

• Consulting Services:

  We did deep dives into audience behaviour and market positioning to create a brand narrative people actually want to follow.

• Website Revamp:

  Say goodbye to outdated UI. We revamp Mirage’s eCommerce platform with high-performing UX and secure functionality.

• Project Management Solutions:

  We aligned inventory flow, digital product mapping, and multi-channel launch planning like clockwork.

• Social Media Creation (establishing brand identity)

  From reels to real engagement, we designed a feed that’s scroll-stopping and soul-speaking.

• Cross functional Team Coordination:

  From design to logistics, every department sang from the same hymnbook. Harmony? Achieved.

The Results? Let’s Talk Digital Branding Glow-Up Stats.

The result? Mirage didn’t just evolve; it expanded—online visibility surged, customer journeys were simplified, and the brand now resonates in both digital and in-store spaces.

We built the roadmap, and Mirage walked it—powered by strategy, tech, and a lot of creative juice. For retailers looking to take that next step, the Australian Retail Outlook offers valuable insights into emerging trends

• Mirage’s online visibility soared by over 75% in the first phase of our engagement.
• Sales were doubled, thanks to our UX-optimised website and audience-specific campaigns.
• Hello, brand loyalty. Customer engagement on socials increased by 140%
• They finally owned a cohesive digital brand that screams, “We’re here, we’re bold, we’re bougie-but make it approachable.”

Mirage Found Their Magic

Let’s be real: you can have the best products in the world, but if your brand isn’t showing up and showing out in digital spaces, you’re invisible.

Mirage came to us with legacy. We helped them transform it into digital relevance. Because being iconic offline isn’t enough—you need to own the digital room too.

Mirage is now thriving in a highly competitive market. Their operations are sharper, their digital presence stronger, and their growth? Oh, it’s just getting started.

Want a Digital Branding Glow-Up Like Mirage?

If your brand’s still acting shy on digital, it’s time to step into the spotlight. Capito Digital’s got the consulting services, project management solutions, and that main-character energy your brand deserves.

Explore our blogs for more transformations like this. Then hit us up, and let’s make your brand go viral (in a good way).

Whether you’re a startup looking to scale or a major player needing a fresh strategy, Capito Digital’s here to help you win and give the brand glow up you need.

Click here to schedule a strategy session now or visit our website at capito.com.au